E.Politics.com compiled a list of 11 advocacy organizations that “get it” when it comes to online advocacy. These websites effectively spread their message and help them engage potential supporters.
These advocacy organizations understand how to build an excellent website, but they don’t know how to use them to attract potential supporters to their social media properties. Of the 11 sites in the E.Politics list, only 2 feature widgets or links to the social media properties on their landing pages.
If a potential supporter visits your advocacy organization’s website for the first time, they’re most likely not going to sign up for your mailing list or give you money. However, these potential supporters might be interested in learning more about your organization to see if they would like to continue engaging with you (and possibly give you money in the future). Friending or following gives your potential supporters an easy way to stay engaged with your advocacy organization.
If your supporters are choosing to use social media to engage with your advocacy organization, then why would you hide the social media widgets on your website? Your advocacy organization’s website should prominently feature widgets or links to your social media properties. Make it easy for potential supporters to follow or like you - don’t make them hunt for your properties.
These advocacy organizations understand how to build an excellent website, but they don’t know how to use them to attract potential supporters to their social media properties. Of the 11 sites in the E.Politics list, only 2 feature widgets or links to the social media properties on their landing pages.
If a potential supporter visits your advocacy organization’s website for the first time, they’re most likely not going to sign up for your mailing list or give you money. However, these potential supporters might be interested in learning more about your organization to see if they would like to continue engaging with you (and possibly give you money in the future). Friending or following gives your potential supporters an easy way to stay engaged with your advocacy organization.
If your supporters are choosing to use social media to engage with your advocacy organization, then why would you hide the social media widgets on your website? Your advocacy organization’s website should prominently feature widgets or links to your social media properties. Make it easy for potential supporters to follow or like you - don’t make them hunt for your properties.
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