London Mayor Boris Johnson is incensed that the local train driver's union, ASLEF, would threaten to strike on an important day for the city of London. In turn, Johnson wants the citizens of London to put pressure on the ASLEF to rescind their threat to strike on the day of the Royal wedding.
Mayor Johnson implored his Twitter followers to "bombard their website".
First of all, how do you bombard a website? Do you send them countless comments on their webform? I don't get it.
Mayor Johnson's link in the Tweet directed you to the ASLEF's Contact Us page. The page contains their email address. Does Johnson want you to email the ASLEF? I don't know.
Mayor Johnson's Tweet doesn't tell supporters how to send their message to the ASLEF. Also, Johnson doesn't provide supporters with a message. "Bombard their website" isn't a campaign message - that's a call for idiocy.
All political advocacy campaigns should have a have a message and they should also direct supporters on how to send that message.
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